When Noah Lyles takes the spotlight, he brings more than speed—he brings vision, intensity, and a drive to transform track and field into a must-watch global sport. In a recent New York Times feature, “Noah Lyles on Elevating the Sport of Track and Field,” he shares his mission to raise the sport to the level of the NBA and NFL—while also revealing the emotional toll of embracing a bold, and at times polarizing, public persona. View this brief interview with Noah: https://www.nytimes.com/video/the-athletic/100000010819442/noah-lyles-on-elevating-the-sport-of-track-and-field.html?smid=url-share

But behind that drive, discipline, and resilience is a powerful foundation—one shaped by his mother, Keisha Bishop.

We’re opening #NSCW2026 with something different—and exactly what this moment calls for.

BCONE is honored to welcome Keisha Caine Bishop, President of the Lyles Brothers Sports Foundation, as our Opening Keynote Speaker.

A motivational speaker, certified life coach, and co-founder of the Lyles Brothers Sports Foundation, Keisha understands the power of resilience and the strength of community like few others. As the mother of Olympic gold medalist Noah Lyles, she has shared her family’s journey—through Sprint—with millions, inspiring audiences around the world. But beyond the spotlight, her work is deeply rooted in healing, rebuilding, and creating safe spaces—principles that closely mirror the mission of brownfield redevelopment.

Drawing on her personal triumphs over trauma, poverty, and mental health challenges, Keisha brings a compelling message: revitalizing communities is about more than redevelopment—it’s about restoring hope, dignity, and opportunity. Through the Lyles Brothers Sports Foundation, she champions mental and physical wellness as the foundation for lasting, meaningful change.

At this year’s conference, Keisha will challenge and inspire attendees to see their work not just as cleanup or redevelopment—but as a powerful force for transformation. Because at its core, what we do is about more than land—it’s about people, and creating places where communities can truly thrive.

You can hear Keisha’s opening keynote and more when you register to attend #NSCW2026!